Cultivating a Positive Online Image

Every business aims to be the best in their chosen field. Then again, a company may have a bevy of quality products or services to offer – but so can other companies. You can’t rule out the possibility of some sectors out to prop up the competition by belittling your business. You need online reputation management (ORM) protocols to stay afloat but when you don’t want to dance to their tune, you can find a way to dance to your own “music.”

One important ORM pointer to keep in mind is to update all existing product or service content on your website. The amount of data you should update will depend on the size of the offerings you have. However, factor your latest market research data into the updates to help customers get a better tune on your products. The links to the updated content must be posted right away on your social media accounts.

Some experts contend that ORM is about suppressing negative materials online by creating and posting positive content. There’re more to ORM than that. If there are negative reviews, for instance, you can engage the customer by asking them what was wrong and address the issue appropriately. In the same vein, submit your business’ location details with local search engines and include options to be found on mobile devices.

An ORM strategy will work wonders for your business if executed properly. They can help lead customers to a business that’s wonderful inside and out.

Page Authority: Are You an Expert on the Matter?

Are you an expert on the subject in question? Are you qualified enough to speak about in-depth topics? Do you have the right stuff to back up your facts and expertise?

Search engines prioritize the authorities in a subject when going through millions of results. For example, if you’re looking for the latest updates on the SEO industry, Google will rank SEO news sites like Search Engine Watch and Search Engine Land on the first page. That’s because SEO news is right up their alley; not a day or two goes by without SEO news and tips.

When it comes to the trust factor, page authority carries the most weight. While authority can be gauged by asking the right questions, nobody knows the kind of math search engines use as far as ranking page authority is concerned. Google may look into backlinks, social metrics, or view count; but asking questions justifies the page’s impressive metrics.

Piracy is the enemy of page trust. Does the content seem too familiar? Have you seen the news article somewhere before? Like gauging authority, it’s also difficult to gauge just how much of an article reflects the original source. Fortunately, updates like Google Panda have been effective in the crackdown of duplicate content. Even poorly-written content isn’t safe.

Hummingbird Requires You to Work with Trusted Melbourne SEO Agencies

Meanwhile, “conversational searches” are an entirely different story. To put it simply, Google now looks at websites based on how their keywords are used in phrases or sentences. For example, a website that sells 4G smartphones in Melbourne needs to incorporate keywords about “4G”, “smartphones”, and “Melbourne”, either in its content or meta data (preferably both) so that Hummingbird can recognize it accurately. Unlike previous algorithms, Hummingbird also takes keyword arrangement into account.

Considering that Hummingbird will be the focus of Google’s future updates, it only makes sense for any instance of search engine optimization in Melbourne to focus on this major algorithm update. Unsurprisingly, only White Hat SEO companies can provide the marketing knowhow needed to adapt to the evolving online marketing playing field.

http://ddworldmarketing.com.au/hummingbird-requires-work-trusted-melbourne-seo-agencies/

Melbourne Reputation Management Puts Your Business in a Good Light

To handle unfavourable feedback, some companies opt for effective Melbourne online reputation management (ORM) services from a trusted agency like DD World Marketing. ORM seeks to present a business in a good light by regularly monitoring its online reputation and optimising every positive review received. In addition, ORM involves optimising a company’s social media account according to its respective industry.

Ace reviews on consumer websites can encourage consumers to check out the product or service under review. Unfortunately, some websites don’t have a filter for false reviews, and as a result, some businesses suffer a blow to their credibility. Fortunately, online reputation management experts can help a business restore its good name.

http://ddworldmarketing.com.au/melbourne-reputation-management-puts-business-good-light/

DD World Marketing Leads Melbourne SEO Agencies with New Video Program

Melbourne, Australia (February 24, 2014) – DD World Marketing (DDWM), a leading player in the SEO industry, outdoes competitor SEO agencies in Melbourne by coming up with a new Beta video marketing program that aims to position business owners as experts in their respective fields. In line with its launching, DDWM is searching for business owners who are interested in testing out the program.

Applicants who pass the screening process will be interviewed and featured in a video segment. The company will require the business owners to allot 30 minutes – comprised of two 15-minute sessions – of their time for the dress rehearsal and actual filming of the video. Additionally, DDWM will also require them to provide a total of three referrals from dentists, lawyers, or auto repair owners who are not their direct competitors.

http://ddworldmarketing.com.au/dd-world-marketing-leads-melbourne-seo-agencies-new-video-program/

Maintain Online Reputation Management in Melbourne through Being Proactive

Separating defamatory content from generally negative content found online is one hurdle, because the latter can actually net useful information (like unforseen shortcomings in customer service) that shouldn’t be ignored. In this case, a Melbourne online reputation management company can be hired to sort out the important bits from the inherently detractive ones.

However, the sense of urgency to “put out the fire” inherent in every ORM undertaking is perhaps the biggest challenge for the aggrieved company and reputation management professionals alike. After all, a good and spotless reputation is one of the most valuable assets an individual or a company can ever keep. Rather than let the fires burn, companies need to recognise the threats on their reputation early on and act on them quickly and decisively.

http://ddworldmarketing.com.au/maintain-online-reputation-management-melbourne-proactivity/

Reputation Managers for Improved Online Presence

It’s amazing how a pure white canvas can be easily damaged by a small black spot. Just like a business’ reputation, customers will more likely get turned off by mistakes or bad reviews, no matter how obsolete or trivial they are.

Most things published on the Internet can get around pretty easily, and removing information that has been posted online, unfortunately, is not as simple. You may have deleted the original copy but once online, it can be easily downloaded and stored into other peoples’ personal computers.

However, this doesn’t mean that there isn’t anything you can do about it. Online reputation managers specialize in providing online makeovers, often by replacing any top negative search results about you or your business and replace them with reliable information that will improve your company’s reputation. You can hire online reputation managers so that people who search for you or your business will see what you want them to see.

What online reputation managers do is they make sure that what people get on their search results when searching for your business is something professionally written that will allow them to trust you as an institution.

Cyber extortionists are more common than you think and one of the valuable assets a business can have is a good reputation. Online reputation managers ensure that your online presence is regularly monitored and assessed to maintain a positive light on your business.

How to Get Ahead in the Online Marketing Race

Every day, thousands of businesses around the world are starting to engage in online marketing. Modern entrepreneurs are aware of how the Internet is changing the way marketing works and they just can’t miss their chance to make the most of its dynamic environment. If you want to place your business in the limelight through internet marketing, here are some ideas you can consider.

Having a cool and relevant website is the first step. It’s like the virtual representation of your physical business, so it has to be just as attractive, if not better-looking, to potential customers. Create an effective web design and development strategy to ensure that your website has the right content and design to encourage users to visit and stay long enough to boost your site’s reputation.

Take note that your business website is not the marketing tool per se but the one you’ll be marketing using several tools available. Press releases, blogs, and other types of articles that either introduce or link to your website are among the most ideal methods to increase site traffic. Collectively called as “search engine optimisation”, such methods aim to strengthen and establish your online presence.

Increased online presence means more internet users seeing and getting to know your business. More visits translate to profit, and this will continue as your website becomes popular. Therefore, you have every reason to take advantage of the marketing opportunities the Internet offers. 

Sentiment Analysis: How to Measure Reputation

Thanks to the Internet and advanced technology, it’s fairly difficult for reputable people to hide under the radar these days. Nearly everything they do can be captured, posted, and scrutinized by social media sites which, in turn, have a role in either praising or defaming them. When it comes to the latter, such negative inputs need to be studied using a process known as sentiment analysis.

Simply put, this is the process wherein everything (and literally everything) said online and on paper about a particular person is gathered and nitpicked for any negative or positive connotations. The reasoning is that a person is “not popular” if the majority of the inputs about them are negative, whereas they are “popular” if most of the inputs were positive. This isn’t an apt description of the entire process because reputation management firms have their own formulae and algorithms to “measure” their client’s reputation more accurately. These firms have their own ways of dealing with inputs that came from jokes or sarcastic comments that aren’t necessarily indicative of a person’s reputation.

What can be extracted from this description is that people can conduct their own sentiment analysis simply by browsing forums, consumer reports, customer reviews, and news stories to see if a particular person or group is indeed popular or not.

3 On-Page Improvements for Australian SEO Success

When most people think about SEO, the first thing that comes to mind is optimizing their content to rank for certain keywords. However, having great content no longer is the single most important thing in SEO, as search engines like Google are now ranking well-designed sites higher.

Optimize Your Site for Mobile

This change is a relatively big one and may require you to hire an SEO agency that understands the world of mobile SEO. Mobile SEO is in the spotlight right now because of Google’s announcement that it would rank properly optimized sites higher.

By “properly optimized” the search engine giant means that each specific page must be able to work both in mobile and desktop mode. Additionally, serving smartphone-only users with error messages is a sure method of having your rankings dropped by Google.

Optimize Your Page Titles

Because page titles are the first thing that potential visitors see when they chance upon your website on a search engine, it’s often best to optimize them to help draw them in. Additionally, great page titles may also hold more weight in the search engine’s algorithm.

Take Advantage of Interactive Design

Interactive design used to cause problems with search engines rankings because much of the content could not be crawled by the search engines’ bots. With the introduction of HTML 5, however, many major search engines are giving more weight to interactive webpages that have the ability to draw visitors, engage them, and lock them into exploring the site.