When
most people think about SEO, the first thing that comes to mind is
optimizing their content to rank for certain keywords. However,
having great content no longer is the single most
important thing in SEO, as search engines like Google are now
ranking well-designed sites higher.
Optimize
Your Site for Mobile
This
change is a relatively big one and may require you to hire an SEO
agency that understands the world of mobile SEO. Mobile SEO is in the
spotlight right now because of Google’s announcement that it would
rank properly optimized sites higher.
By
“properly optimized” the search engine giant means that each
specific page must be able to work both in mobile and desktop mode.
Additionally, serving smartphone-only users with error messages is a
sure method of having your rankings dropped by Google.
Optimize
Your Page Titles
Because
page titles are the first thing that potential visitors see when they
chance upon your website on a search engine, it’s often best to
optimize them to help draw them in. Additionally, great page titles
may also hold more weight in the search engine’s algorithm.
Take
Advantage of Interactive Design
Interactive
design used to cause problems with search engines rankings because
much of the content could not be crawled by the search engines’
bots. With the introduction of HTML 5, however, many major search
engines are giving more weight to interactive webpages that have the
ability to draw visitors, engage them, and lock them into exploring
the site.
0 comments :
Post a Comment