Cultivating a Positive Online Image

Every business aims to be the best in their chosen field. Then again, a company may have a bevy of quality products or services to offer – but so can other companies. You can’t rule out the possibility of some sectors out to prop up the competition by belittling your business. You need online reputation management (ORM) protocols to stay afloat but when you don’t want to dance to their tune, you can find a way to dance to your own “music.”

One important ORM pointer to keep in mind is to update all existing product or service content on your website. The amount of data you should update will depend on the size of the offerings you have. However, factor your latest market research data into the updates to help customers get a better tune on your products. The links to the updated content must be posted right away on your social media accounts.

Some experts contend that ORM is about suppressing negative materials online by creating and posting positive content. There’re more to ORM than that. If there are negative reviews, for instance, you can engage the customer by asking them what was wrong and address the issue appropriately. In the same vein, submit your business’ location details with local search engines and include options to be found on mobile devices.

An ORM strategy will work wonders for your business if executed properly. They can help lead customers to a business that’s wonderful inside and out.

Page Authority: Are You an Expert on the Matter?

Are you an expert on the subject in question? Are you qualified enough to speak about in-depth topics? Do you have the right stuff to back up your facts and expertise?

Search engines prioritize the authorities in a subject when going through millions of results. For example, if you’re looking for the latest updates on the SEO industry, Google will rank SEO news sites like Search Engine Watch and Search Engine Land on the first page. That’s because SEO news is right up their alley; not a day or two goes by without SEO news and tips.

When it comes to the trust factor, page authority carries the most weight. While authority can be gauged by asking the right questions, nobody knows the kind of math search engines use as far as ranking page authority is concerned. Google may look into backlinks, social metrics, or view count; but asking questions justifies the page’s impressive metrics.

Piracy is the enemy of page trust. Does the content seem too familiar? Have you seen the news article somewhere before? Like gauging authority, it’s also difficult to gauge just how much of an article reflects the original source. Fortunately, updates like Google Panda have been effective in the crackdown of duplicate content. Even poorly-written content isn’t safe.

Hummingbird Requires You to Work with Trusted Melbourne SEO Agencies

Meanwhile, “conversational searches” are an entirely different story. To put it simply, Google now looks at websites based on how their keywords are used in phrases or sentences. For example, a website that sells 4G smartphones in Melbourne needs to incorporate keywords about “4G”, “smartphones”, and “Melbourne”, either in its content or meta data (preferably both) so that Hummingbird can recognize it accurately. Unlike previous algorithms, Hummingbird also takes keyword arrangement into account.

Considering that Hummingbird will be the focus of Google’s future updates, it only makes sense for any instance of search engine optimization in Melbourne to focus on this major algorithm update. Unsurprisingly, only White Hat SEO companies can provide the marketing knowhow needed to adapt to the evolving online marketing playing field.

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