Meanwhile, “conversational searches” are an entirely different story. To put it simply, Google now looks at websites based on how their keywords are used in phrases or sentences. For example, a website that sells 4G smartphones in Melbourne needs to incorporate keywords about “4G”, “smartphones”, and “Melbourne”, either in its content or meta data (preferably both) so that Hummingbird can recognize it accurately. Unlike previous algorithms, Hummingbird also takes keyword arrangement into account.
Considering that Hummingbird will be the focus of Google’s future updates, it only makes sense for any instance of search engine optimization in Melbourne to focus on this major algorithm update. Unsurprisingly, only White Hat SEO companies can provide the marketing knowhow needed to adapt to the evolving online marketing playing field.
http://ddworldmarketing.com.au/hummingbird-requires-work-trusted-melbourne-seo-agencies/
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