Page Authority: Are You an Expert on the Matter?

Are you an expert on the subject in question? Are you qualified enough to speak about in-depth topics? Do you have the right stuff to back up your facts and expertise?

Search engines prioritize the authorities in a subject when going through millions of results. For example, if you’re looking for the latest updates on the SEO industry, Google will rank SEO news sites like Search Engine Watch and Search Engine Land on the first page. That’s because SEO news is right up their alley; not a day or two goes by without SEO news and tips.

When it comes to the trust factor, page authority carries the most weight. While authority can be gauged by asking the right questions, nobody knows the kind of math search engines use as far as ranking page authority is concerned. Google may look into backlinks, social metrics, or view count; but asking questions justifies the page’s impressive metrics.

Piracy is the enemy of page trust. Does the content seem too familiar? Have you seen the news article somewhere before? Like gauging authority, it’s also difficult to gauge just how much of an article reflects the original source. Fortunately, updates like Google Panda have been effective in the crackdown of duplicate content. Even poorly-written content isn’t safe.

Hummingbird Requires You to Work with Trusted Melbourne SEO Agencies

Meanwhile, “conversational searches” are an entirely different story. To put it simply, Google now looks at websites based on how their keywords are used in phrases or sentences. For example, a website that sells 4G smartphones in Melbourne needs to incorporate keywords about “4G”, “smartphones”, and “Melbourne”, either in its content or meta data (preferably both) so that Hummingbird can recognize it accurately. Unlike previous algorithms, Hummingbird also takes keyword arrangement into account.

Considering that Hummingbird will be the focus of Google’s future updates, it only makes sense for any instance of search engine optimization in Melbourne to focus on this major algorithm update. Unsurprisingly, only White Hat SEO companies can provide the marketing knowhow needed to adapt to the evolving online marketing playing field.

http://ddworldmarketing.com.au/hummingbird-requires-work-trusted-melbourne-seo-agencies/

Melbourne Reputation Management Puts Your Business in a Good Light

To handle unfavourable feedback, some companies opt for effective Melbourne online reputation management (ORM) services from a trusted agency like DD World Marketing. ORM seeks to present a business in a good light by regularly monitoring its online reputation and optimising every positive review received. In addition, ORM involves optimising a company’s social media account according to its respective industry.

Ace reviews on consumer websites can encourage consumers to check out the product or service under review. Unfortunately, some websites don’t have a filter for false reviews, and as a result, some businesses suffer a blow to their credibility. Fortunately, online reputation management experts can help a business restore its good name.

http://ddworldmarketing.com.au/melbourne-reputation-management-puts-business-good-light/

DD World Marketing Leads Melbourne SEO Agencies with New Video Program

Melbourne, Australia (February 24, 2014) – DD World Marketing (DDWM), a leading player in the SEO industry, outdoes competitor SEO agencies in Melbourne by coming up with a new Beta video marketing program that aims to position business owners as experts in their respective fields. In line with its launching, DDWM is searching for business owners who are interested in testing out the program.

Applicants who pass the screening process will be interviewed and featured in a video segment. The company will require the business owners to allot 30 minutes – comprised of two 15-minute sessions – of their time for the dress rehearsal and actual filming of the video. Additionally, DDWM will also require them to provide a total of three referrals from dentists, lawyers, or auto repair owners who are not their direct competitors.

http://ddworldmarketing.com.au/dd-world-marketing-leads-melbourne-seo-agencies-new-video-program/

Maintain Online Reputation Management in Melbourne through Being Proactive

Separating defamatory content from generally negative content found online is one hurdle, because the latter can actually net useful information (like unforseen shortcomings in customer service) that shouldn’t be ignored. In this case, a Melbourne online reputation management company can be hired to sort out the important bits from the inherently detractive ones.

However, the sense of urgency to “put out the fire” inherent in every ORM undertaking is perhaps the biggest challenge for the aggrieved company and reputation management professionals alike. After all, a good and spotless reputation is one of the most valuable assets an individual or a company can ever keep. Rather than let the fires burn, companies need to recognise the threats on their reputation early on and act on them quickly and decisively.

http://ddworldmarketing.com.au/maintain-online-reputation-management-melbourne-proactivity/