Page Authority: Are You an Expert on the Matter?

Are you an expert on the subject in question? Are you qualified enough to speak about in-depth topics? Do you have the right stuff to back up your facts and expertise?

Search engines prioritize the authorities in a subject when going through millions of results. For example, if you’re looking for the latest updates on the SEO industry, Google will rank SEO news sites like Search Engine Watch and Search Engine Land on the first page. That’s because SEO news is right up their alley; not a day or two goes by without SEO news and tips.

When it comes to the trust factor, page authority carries the most weight. While authority can be gauged by asking the right questions, nobody knows the kind of math search engines use as far as ranking page authority is concerned. Google may look into backlinks, social metrics, or view count; but asking questions justifies the page’s impressive metrics.

Piracy is the enemy of page trust. Does the content seem too familiar? Have you seen the news article somewhere before? Like gauging authority, it’s also difficult to gauge just how much of an article reflects the original source. Fortunately, updates like Google Panda have been effective in the crackdown of duplicate content. Even poorly-written content isn’t safe.

Hummingbird Requires You to Work with Trusted Melbourne SEO Agencies

Meanwhile, “conversational searches” are an entirely different story. To put it simply, Google now looks at websites based on how their keywords are used in phrases or sentences. For example, a website that sells 4G smartphones in Melbourne needs to incorporate keywords about “4G”, “smartphones”, and “Melbourne”, either in its content or meta data (preferably both) so that Hummingbird can recognize it accurately. Unlike previous algorithms, Hummingbird also takes keyword arrangement into account.

Considering that Hummingbird will be the focus of Google’s future updates, it only makes sense for any instance of search engine optimization in Melbourne to focus on this major algorithm update. Unsurprisingly, only White Hat SEO companies can provide the marketing knowhow needed to adapt to the evolving online marketing playing field.

http://ddworldmarketing.com.au/hummingbird-requires-work-trusted-melbourne-seo-agencies/

DD World Marketing Leads Melbourne SEO Agencies with New Video Program

Melbourne, Australia (February 24, 2014) – DD World Marketing (DDWM), a leading player in the SEO industry, outdoes competitor SEO agencies in Melbourne by coming up with a new Beta video marketing program that aims to position business owners as experts in their respective fields. In line with its launching, DDWM is searching for business owners who are interested in testing out the program.

Applicants who pass the screening process will be interviewed and featured in a video segment. The company will require the business owners to allot 30 minutes – comprised of two 15-minute sessions – of their time for the dress rehearsal and actual filming of the video. Additionally, DDWM will also require them to provide a total of three referrals from dentists, lawyers, or auto repair owners who are not their direct competitors.

http://ddworldmarketing.com.au/dd-world-marketing-leads-melbourne-seo-agencies-new-video-program/

How to Get Ahead in the Online Marketing Race

Every day, thousands of businesses around the world are starting to engage in online marketing. Modern entrepreneurs are aware of how the Internet is changing the way marketing works and they just can’t miss their chance to make the most of its dynamic environment. If you want to place your business in the limelight through internet marketing, here are some ideas you can consider.

Having a cool and relevant website is the first step. It’s like the virtual representation of your physical business, so it has to be just as attractive, if not better-looking, to potential customers. Create an effective web design and development strategy to ensure that your website has the right content and design to encourage users to visit and stay long enough to boost your site’s reputation.

Take note that your business website is not the marketing tool per se but the one you’ll be marketing using several tools available. Press releases, blogs, and other types of articles that either introduce or link to your website are among the most ideal methods to increase site traffic. Collectively called as “search engine optimisation”, such methods aim to strengthen and establish your online presence.

Increased online presence means more internet users seeing and getting to know your business. More visits translate to profit, and this will continue as your website becomes popular. Therefore, you have every reason to take advantage of the marketing opportunities the Internet offers. 

3 On-Page Improvements for Australian SEO Success

When most people think about SEO, the first thing that comes to mind is optimizing their content to rank for certain keywords. However, having great content no longer is the single most important thing in SEO, as search engines like Google are now ranking well-designed sites higher.

Optimize Your Site for Mobile

This change is a relatively big one and may require you to hire an SEO agency that understands the world of mobile SEO. Mobile SEO is in the spotlight right now because of Google’s announcement that it would rank properly optimized sites higher.

By “properly optimized” the search engine giant means that each specific page must be able to work both in mobile and desktop mode. Additionally, serving smartphone-only users with error messages is a sure method of having your rankings dropped by Google.

Optimize Your Page Titles

Because page titles are the first thing that potential visitors see when they chance upon your website on a search engine, it’s often best to optimize them to help draw them in. Additionally, great page titles may also hold more weight in the search engine’s algorithm.

Take Advantage of Interactive Design

Interactive design used to cause problems with search engines rankings because much of the content could not be crawled by the search engines’ bots. With the introduction of HTML 5, however, many major search engines are giving more weight to interactive webpages that have the ability to draw visitors, engage them, and lock them into exploring the site.