Are you an expert on the
subject in question? Are you qualified enough to speak about in-depth
topics? Do you have the right stuff to back up your facts and
expertise?
Search engines prioritize
the authorities in a subject when going through millions of results.
For example, if you’re looking for the latest updates on the SEO
industry, Google will rank SEO news sites like Search Engine Watch
and Search Engine Land on the first page. That’s because SEO news
is right up their alley; not a day or two goes by without SEO news
and tips.
When it comes to the trust
factor, page authority carries the most weight. While authority can
be gauged by asking the right questions, nobody knows the kind of
math search engines use as far as ranking page authority is
concerned. Google may look into backlinks, social metrics, or view
count; but asking questions justifies the page’s impressive
metrics.
Piracy is the enemy of page
trust. Does the content seem too familiar? Have you seen the news
article somewhere before? Like gauging authority, it’s also
difficult to gauge just how much of an article reflects the original
source. Fortunately, updates like Google Panda have been effective in
the crackdown of duplicate content. Even poorly-written content isn’t
safe.
