Maintain Online Reputation Management in Melbourne through Being Proactive

Separating defamatory content from generally negative content found online is one hurdle, because the latter can actually net useful information (like unforseen shortcomings in customer service) that shouldn’t be ignored. In this case, a Melbourne online reputation management company can be hired to sort out the important bits from the inherently detractive ones.

However, the sense of urgency to “put out the fire” inherent in every ORM undertaking is perhaps the biggest challenge for the aggrieved company and reputation management professionals alike. After all, a good and spotless reputation is one of the most valuable assets an individual or a company can ever keep. Rather than let the fires burn, companies need to recognise the threats on their reputation early on and act on them quickly and decisively.

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Sentiment Analysis: How to Measure Reputation

Thanks to the Internet and advanced technology, it’s fairly difficult for reputable people to hide under the radar these days. Nearly everything they do can be captured, posted, and scrutinized by social media sites which, in turn, have a role in either praising or defaming them. When it comes to the latter, such negative inputs need to be studied using a process known as sentiment analysis.

Simply put, this is the process wherein everything (and literally everything) said online and on paper about a particular person is gathered and nitpicked for any negative or positive connotations. The reasoning is that a person is “not popular” if the majority of the inputs about them are negative, whereas they are “popular” if most of the inputs were positive. This isn’t an apt description of the entire process because reputation management firms have their own formulae and algorithms to “measure” their client’s reputation more accurately. These firms have their own ways of dealing with inputs that came from jokes or sarcastic comments that aren’t necessarily indicative of a person’s reputation.

What can be extracted from this description is that people can conduct their own sentiment analysis simply by browsing forums, consumer reports, customer reviews, and news stories to see if a particular person or group is indeed popular or not.