Thanks
to the Internet and advanced technology, it’s fairly difficult for
reputable people to hide under the radar these days. Nearly
everything they do can be captured, posted, and scrutinized by social
media sites which, in turn, have a role in either praising or
defaming them. When it comes to the latter, such negative inputs need
to be studied using a process known as sentiment analysis.
Simply
put, this is the process wherein everything (and literally
everything) said online and on paper about a particular person is
gathered and nitpicked for any negative or positive connotations. The
reasoning is that a person is “not popular” if the majority of
the inputs about them are negative, whereas they are “popular” if
most of the inputs were positive. This isn’t an apt description of
the entire process because reputation management firms have their own
formulae and algorithms to “measure” their client’s reputation
more accurately. These firms have their own ways of dealing with
inputs that came from jokes or sarcastic comments that aren’t
necessarily indicative of a person’s reputation.
What
can be extracted from this description is that people can conduct
their own sentiment analysis simply by browsing forums, consumer
reports, customer reviews, and news stories to see if a particular
person or group is indeed popular or not.
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